Author: siteadmin

Why AI Isn’t Replacing You—It’s Freeing You written by Jarret Redding read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with Keith Lauver In this episode of the Duct Tape Marketing Podcast, I interviewed Keith Lauver, a serial entrepreneur, product launch expert, and founder of Atomic Elevator—an AI-powered marketing company behind Ella, a high-definition marketing platform. With six startups and over $34 million in product launches under his belt, Keith […]

How Businesses Can Thrive in Uncertain Times written by John Jantsch read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with Bill Canady

In this episode of the Duct Tape Marketing Podcast, I interviewed Bill Canady, seasoned business leader and author of From Panic to Profit. Bill has spent over 30 years driving business growth, leading industrial and consumer companies, and refining strategies that help businesses navigate uncertainty. He founded the 80-20 Institute to help organizations maximize efficiency, optimize operations, and scale profitably.

During our conversation, Bill shared invaluable insights on how businesses can not only survive but thrive during uncertain times. We explored the power of the 80/20 principle, the importance of business optimization, and why leaders must embrace change to maintain business efficiency and maximize profits.

Bill’s insights provide a practical roadmap for scaling a business while mitigating risks. By focusing on efficiency, strategic growth, and adaptability, businesses can turn uncertainty into opportunity.

Key Takeaways:

• Embrace the 80/20 Rule – Focus on the 20% of customers, products, and efforts that drive 80% of your revenue growth. This business strategy ensures efficiency and profitability.
• Optimize Before You Scale – Scaling without first improving operational efficiency can amplify inefficiencies. Businesses must earn the right to
  

Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast, I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z. With over 30 years of experience and firsthand insight into the Gen Z workforce, Len offers […]

Why AI Isn’t Replacing You—It’s Freeing You written by Jarret Redding read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with Keith Lauver

In this episode of the Duct Tape Marketing Podcast, I interviewed Keith Lauver, a serial entrepreneur, product launch expert, and founder of Atomic Elevator—an AI-powered marketing company behind Ella, a high-definition marketing platform. With six startups and over $34 million in product launches under his belt, Keith brings a sharp, practical lens to how AI can be used to transform marketing and business operations—especially for small business owners and agencies.

During our conversation, Keith broke down the real-world applications of AI marketing and how it’s not here to replace people—but to remove bottlenecks, automate repetitive tasks, and unlock creativity. By shifting the way we think about tools like ChatGPT and agent-based workflows, Keith challenges small businesses to stop treating AI like search and start viewing it as a team of collaborators. He also shares how his own company operates without a traditional org chart—thanks to the power of strategic marketing tools and automation.

Whether you’re leading a team, launching a new product, or running a solo consultancy, this episode offers a practical look at how AI and marketing automation can help you grow smarter, leaner, and more focused.

Weekend Favs March 29th written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online […]

Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with Len Silverman

In this episode of the Duct Tape Marketing Podcast, I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z. With over 30 years of experience and firsthand insight into the Gen Z workforce, Len offers a clear roadmap for companies struggling to connect with this rising generation of workers and consumers.

Len shares why simply labeling Gen Z as “lazy” or “hard to manage” is a massive misstep. Instead, businesses need to understand Gen Z traits and align their company culture and employer branding with what this generation truly values—authenticity, flexibility, purpose, and opportunity. Whether you’re hiring Gen Z employees or marketing to them, the key lies in understanding the intersection of personal branding and company identity.

Len Silverman’s insights are a wake-up call for any business that wants to stay relevant, both in the hiring market and in customer engagement. If you want your brand to resonate with the next generation, it starts with getting real about who you are—and who they are.

Key Takeaways:

• Understand the Gen Z Workforce: Gen Z isn’t afraid to ghost employers—but it’s often due to broken hiring experiences, not apathy. Simplify, clarify, and personalize your process.

• Personal Branding Matters: Gen Z expects employers to have a brand identity th

How to Stay Human in the Age of AI: Marketing Strategies for 2025 written by John Jantsch read more at Duct Tape Marketing

Table of Contents Start with Strategy—Not Shiny ObjectsEmotional Intelligence Still WinsStorytelling Is Your SuperpowerKnow Your Voice—and Stick to ItGet Personal Use AI to Boost Your Team—Not Replace ThemYou Don’t Have to Master It All Today Let’s face it—marketing in 2025 feels like a whirlwind. AI tools are everywhere. They’re writing copy, designing graphics, analyzing data, […]

How to Stay Human in the Age of AI: Marketing Strategies for 2025 written by John Jantsch read more at Duct Tape Marketing

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse. Carlos is known for his bold approach to digital marketing, particularly in how brands can rise above the noise […]

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with Carlos Gil

In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse. Carlos is known for his bold approach to digital marketing, particularly in how brands can rise above the noise in a world dominated by AI, social media, and content creation.

Carlos challenges the status quo with his core thesis: Marketing as we know it is dead. The future isn’t just about technology—it’s about reconnecting with people. As AI tools like ChatGPT reshape the landscape of content marketing and digital advertising, brands must refocus on what can’t be automated: human relationships. From employee advocacy to authentic storytelling, Carlos shares actionable strategies for creating a brand strategy that thrives in a tech-driven world while staying rooted in human connection.

Carlos Gil’s perspective is a timely reminder: in the race toward automation, don’t lose the human heart of your brand. The brands that will win in the future are the ones that embrace empathy, connection, and authentic communication—at scale.

Key Takeaways:

• Marketing is evolving—not ending. Brands must adapt by becoming more authentic, relational, and human-centric.
• AI in marketing is powerful, but limited. Tools like ChatGPT can support email marketing and content creation, but they can’t replace real