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Your Book Launch Needs a Marketing Plan written by Jarret Redding read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with Alex Strathdee In this episode of the Duct Tape Marketing Podcast, I interviewed Alex Strathdee, CEO of Shelf Life and author of Before the Bestseller. Alex is an expert in book marketing, having helped over 1,000 authors across 50+ niches get real results. His insights challenge the traditional belief […]

Your Book Launch Needs a Marketing Plan written by Jarret Redding read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with Alex Strathdee

In this episode of the Duct Tape Marketing Podcast, I interviewed Alex Strathdee, CEO of Shelf Life and author of Before the Bestseller. Alex is an expert in book marketing, having helped over 1,000 authors across 50+ niches get real results. His insights challenge the traditional belief that publishers will promote your book and reveal the essential strategies every author must use to drive their own success.

During our conversation, Alex shared powerful and practical advice on how to sell books, create a compelling book launch plan, and avoid the most common book marketing mistakes. From free reader seeding to building an author email list, Alex outlines a repeatable book sales strategy that empowers authors to treat their book like a business asset—whether you’re self publishing or working with a traditional publisher.

Alex’s approach to nonfiction book marketing is data-driven, entrepreneurial, and deeply practical. Whether you’re a seasoned business owner or just starting out, the insights from this episode can help you avoid wasted effort—and get real ROI from your book.

Key Takeaways:

• Publishers won’t market your book. Authors must take ownership of their book promotion strategy.
• Think of your book like a product. If it’s good (and light, as Alex says), it needs only wind—your marketing—to take off.
• April 4, 2025